2.) Dialogue Lace Str8Jkt – The latest addition to our expanding Fit To Ride boot collection. This boot is also catered to Louif in a big way and features our new FTR boot design with all new materials allowing for a boot that’s 10% lighter and 10% more compact with an emphasis on comfort (day 1 and day 50), without sacrificing our reputation for durability.

3.) Sleepwalker – Arguably the best bang-for-your-buck in our line and synonymous with park/jib/street snowboarding, the Sleepwalker gets moved into our ‘Freestyle Flagship’ collection. No changes on the board, more so just acknowledging what this board is capable of. Just reference Tommy Gesme if you have any questions.

“The Super 8 is a go-to for me and might always be my favourite”

Graphically, we’re going in more of a positive/bright direction with this too; something I’m pretty hyped on after a year of collective blues around the world.

What products are you personally most stoked on? 
Fk there’s so many, honestly. The Super 8 is a go-to for me and might always be my favourite, but, the HPS Louif is making its way into the seat of my daily driver. Highlander is my preferred binding, but I’ll ride anything Shadowfit. Honorable board mentions: The Villain, Dancehaul, and Sick Stick. Dialogue Lace for boots.

What new tech and materials can we look forward to seeing for 2021/22?
If it’s not broken, don’t fix it. Just kidding…But really. There’s not a whole lot in terms of new ‘tech’ for 21/22. There are new shapes and new products that have adopted existing proprietary technologies, but COVID’s impact has put some developments on hold. I think given the limitations; our product and design team absolutely killed it.

Have you made any specific changes or leaps within your women’s range?
Nothing crazy with 21/22 due to the limitations mentioned above. There will no longer be a Gypsy and a Gypsy by Des, just one Gypsy designed by Des. Last year we introduced two women’s FTR boots and the first women’s HPS model, all of which remain in the line.

“On the collab side of things we’re teaming up with the sneaker team at Salomon to offer a really sick shoe/boot collab”

Where are we seeing innovation within your existing line?
Art / Design / Inspiration

Any cool artist collabs in the pipeline?
Always! The Super 8 and Bellevue feature a collaboration with photographer Tom Hegen. His work highlights the relationship between humans and nature, focusing on landscapes that have been dramatically transformed by human intervention. Desiree did the artwork for Gypsy, which looks insane.

Also, on the collab side of things we’re teaming up with the sneaker team at Salomon to offer a really sick shoe/boot collab. The sneaker division is very streetwear/fashion driven, like a lot of us, so we’re honored to team up with them to bring something cool and unique for in the boot range for 21/22.

Do you have any new sustainability stories for next season? Has any of your production moved to become more sustainable?

We’re using more and more bio-sourced materials in board construction to reduce petroleum based raw materials, we’ve removed single use plastic from boot packaging, and our bindings offer a lifetime warranty on baseplates with 100% repairable components, emphasising re-usage over consumption.

“We’re using more and more bio-sourced materials in board construction to reduce petroleum based raw materials”

Last year we reduced board bags by 40K, thanks to cooperation from retailers recognising the uselessness of this waste. We’ve got a lot of lines in the water, from using sustainability as a catalyst for innovation in products to simply reducing unnecessary waste, we’re moving in the right direction and we’ll never get ahead of it, but we aim to close the gap.