What’s your hero story going forward into the 2021/22 season?
Seth Lightcap: For 21/22, we are excited to debut four new board models and one new binding model. Two of the new board models are Surf series models, the Storm Wolf and the Mind Expander Twin.

The new Storm Wolf is a high powered swallowtail that blends the all-mountain versatility of a directional freeride board with signature Surf Series turn performance. Surfboard shaper Chris Christenson and Jeremy Jones designed this new model by combining the shape and profile of the Storm Chaser and Lone Wolf, hence the name.

The Storm Wolf features a Christenson Surf CAMBER profile, long sidecut, mid-stiff flex, 3D Contour Base 3.0 and Traction Tech 3.5 edges. The Surf Camber profile, long sidecut and Traction Tech edges keep you locked in railing turns at speed while the 3D Contour Base and tapered swallowtail shape help you break loose slashing gullies and transitions. To absorb chatter and punch through rough snow patches, the Storm Wolf construction includes Carbon/Innegra reinforcement and an ECO-Plastic topsheet.

The new Mind Expander Twin is a hybrid Surf Series model that blends the playful, easygoing board feel of the Mind Expander with the freestyle performance of a directional twin shape.

The Mind Expander Twin’s fun-loving personality is defined by it’s friendly flex, tight sidecut, Christenson Surf CAMBER profile and 3D Contour Base 3.0. The blunted, twin shape and 3D Contour Base make riding switch and buttering pow extra easy while the narrow sidecut and Surf Camber profile offer snappy turn response.

For a damp ride and confident edge control on chop or ice, the Mind Expander Twin also features Flax/Basalt Stringers and Traction Tech 3.5 edges. Riders who live to bounce down the mountain hitting every terrain feature in sight will love this new alternative freestyle board.

What product are you personally most stoked on?
I’ll be riding the new Aviator 2.0 in the spring when the terrain park is firing! Also stoked to rip the Storm Wolf on some deeeep days.

What new tech and materials can we look forward to seeing for 2021/22?
Our biggest tech addition is Koroyd in the wood core of the new Aviator 2.0. Koroyd is an ultra light dampening material that sucks up chatter and offers a super damp board feel. It’s 75% lighter than wood so by placing it in the nose of the board it decreases the spin weight.

Have you made any specific changes or leaps within your women’s range?
We are excited to debut the Women’s Stratos. The Women’s Stratos is a hybrid all-mountain board built with the body of a directional freeride board and the spirit of a freestyle board.

It has a playful board feel thanks to a tight sidecut and friendly flex, but the 10mm of taper and 3D Contour Base 3.0 give it the float and turn performance of a pow board. The directional rocker profile and Traction Tech 3.0 keep the Stratos locked on edge accelerating into carves and the textured Eco-plastic topsheet and Basalt stringers add torsional response and reduce board chatter in rough terrain.

Where are we seeing innovation within your existing line?
We’ve made our Hovercraft line more sustainable by eliminating all ink markings on the topsheet, base and sidewalls. We use a die-cut base and all markings on the topsheet are engraved with a laser.

Is there an overall theme or inspiration driving your 21/22 line?
We will continue to feature artwork from renowned graphic artists on eight of our solid models – Mountain Twin, Twin Sister, Ultra Mountain Twin, Ultracraft, Frontier, Dream Catcher, Aviator 2.0 and Airheart.

The visual theme for the rest of our line will also remain the same – wood veneers for the Flagship and Hovercraft line, plus tie-dye for the Surf Series. The new Aviator 2.0 features graphics from our long time artistic collaborator, RP Roberts.

Have any team riders been involved in the R&D process? Where have you been putting these new/improved models to the test?
Jeremy Jones and the Jones team test all the new shapes in Lake Tahoe where Jeremy lives.

“I’ll be riding the new Aviator 2.0 in the spring when the terrain park is firing! Also stoked to rip the Storm Wolf on some deeeep days”

Covid has shaken up everything this year. Are there any big changes taking place with you guys ahead of next season?
COVID-19 has affected our line in that we are carrying over more models than previously planned. This decision was made out of support for our dealers who will face another very challenging retail season again this winter.

Where can we see updates or changes within the company, not product related?
Check out the team page on our website

Do you have any new sustainability stories for next season? Has
any of your production moved to become more sustainable?
We are very excited to announce the results of our LCA analysis that we recently completed for our snowboards and splitboards. This report will debut in Spring 2021 and will detail the approximate carbon footprint of our production from sourcing materials to the transport of the finished gear to the shops. In addition to the LCA report we will also promote our switch to 100% solar power for our production.