Geneva airport was unusually quiet, and I was skittish because the last time I’d been there I had been run over by the ski bag of two large moustachioed persons (one male, one female). Luckily, this time I sauntered out of duty-free completely casualty free, all 11 toes intact. I had been invited out to European freeriding mecca Chamonix to put FUTURELIGHT through its paces.
“We were going freeriding with a dude who gobbles up the worlds gnarliest terrain for breakfast”
My journey to Chamonix actually probably began about a year previously in Munich. I first got wind of FUTURELIGHT at ISPO in late January 2019. A HUUUUGE black box dominated the space in one of the exhibitor halls. It was the elephant in the room, if elephants were painted black and more closely guarded than Donald Trump’s weekly enema.
The black box of mystery (BBOM) was manned by a small army of The North Face staff operating an invite-only policy to get in. Luckily, I’ve smooth talked my way past enough bouncers in my life to learn the tricks to get past them (and I had an invite but whatever). The whole thing was shrouded in secrecy and was strung up tighter than Shaun White’s snowboard pants circa 2012.
“Over the course of the year FUTURELIGHT was picked apart, speculated about and debated by everyone and their mother”
The North Face were announcing FUTURELIGHT, a fabric technology meant to topple its competitors as the most breathable waterproofing option on the market. Possibly the most talked about innovation in our sport since Burton released their Step-On bindings a few years back. Over the course of the year FUTURELIGHT was picked apart, speculated about and debated by everyone and their mother. Officially launched on October 1st, 2019, FUTURELIGHT was the new must-have clothing option for discerning snow lovers.
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