Union Binding Co.’s brand new Global HQ – The Box – is to snowboarders what the candy shop is to fat kids. Spanning 3,105 sq. metres, the new facility sits tucked away in the town of Colico, right in the heart of the Italian Alps. With full-circle control of the supply chain, The Box will oversee the development, production, testing and shipping of every Union binding with zero outsourcing or 3rd party middlemen – virtually unprecedented in the industry.

Not that the quality of their products needed any more hype, mind you. Our test team awarded this season’s Union Atlas as the Whitelines Choice Winner of this year’s best binding. The new HQ looks set to see Union continue to raise the bar and push innovation. We’re chomping at the bit to check it out with our own eyes, but take a look at the sneak peek below to get some idea of the new setup.

“The new HQ will oversee the development, production, testing and shipping of every binding with zero outsourcing or 3rd party middlemen”

FROM UNION:

Since day one Union has been focused on forward momentum and investing in the people, product and technology that make the brand so special. 2020 is yet another example of how these fundamental values make Union stronger. The Box exists by reinvestment into the Union brand and cutting out all middlemen – focusing solely on offering the best product possible across the board. Union is THE only conventional binding supplier who owns and operates its own production facility. A dedicated collective of binding designers, production experts and passionate snowboarders – the team at the Box can design, build and test prototypes all within an 8-hour work day.