Shape, Profile and Sidecut

Gigi Rüf oozes style, and if you saw his delectable front side 7 at Natural Selection you’ll know this isn’t just a board for balls to the wall charging or threading the needle technical descents, it has a foot firmly placed in the freestyle camp, too. With no taper to speak of and just 13mm of setback, riding switch is still very much on the cards, plus there’s no substitute for a traditional camber when it comes to maximum explosiveness and dynamic pop.

Other profiles will come and go, but camber will always rule the roost when it comes to power and precision. It’s not the most forgiving profile, hence the need for an experienced rider, but the pre-loaded tension and stability at speed it offers are second to none. The even distribution of pressure down the sidecut, paired with the Ultimate Traction counter radius bump adding an extra point to grip through the arc of your turns, gives the ATV the ability to rail a carve with the best of them. Icy faces or fresh corduroy, this is a board that’ll track like a missile.

All of Gigi’s fleet are easy to pick out of a crowd thanks to their distinctive Kick Stand nose and tail shape. The cutouts not only allow the board to stand up and balance, but they also reduce some of the overall swing weight, making it that little bit easier to try your own Gigi style FS7.

“An aggressive charger that takes no prisoners, the ATV prides itself on its ability to be simultaneously reactive, responsive, and fully rad”