http://mpora.com/videos/ohUvPpEu1 Serious questions are being asked right now about how traditional snowboard film market can survive when it’s under fire on all sides from illegal downloads and – more recently – the rise of the free online movie. Here comes another case in point – WKII Productions’ aptly named Share the Wealth. OK, so it’s not quite the international mix you’d get in an Absinthe production, but with riders like Bryan Fox, Pat McCarthy, and Austen Sweetin on board, hitting some sick spots in Canada and Washington State, it’s still a damned good watch. No doubt the internet will continue to shake things up in the snowboard biz, just as it’s revolutionised pretty much every other aspect of society. It’s interesting to see that big hitters like Volcom and Absinthe are now selling their films cheap via iTunes. But if all that means we’re also getting free films like this one, then we’re not gonna complain…
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