This comes from the Whitelines archives – issue 91 from October 2010 to be precise – and is still one of my personal favourites out of all the articles the mag has ever produced. One image that will never look dated is that look when someone gets to the bottom of that run.

Over the past few seasons, during trips to some of the most awe-inspiring mountains on the planet, WL staff photographer Matt Georges has been working on a pet project: taking portraits of riders in the heat (or rather the cold) of battle. Pairing their dripping wet faces with pictures of them deep in the white stuff, his portfolio is a celebration of our love for powder. Chris Moran takes up the verbal salute.

“Put your trust in God: but be sure to keep your powder dry.” Oliver Cromwell.