Have you ever read through a list of traditional anniversary gifts by year? 1st year: Paper. 5th year: Wood. 20th: China. 50th: Gold. And the 10th year? A surf and snowboard road trip through New Zealand’s South Island, of course. At least, that’s how DCP chose to celebrate YES snowboard’s milestone last August.

When the three amigos – DCP, Romain de Marchi and JP Solberg – left ‘The Big B’, they quickly forged their own path and went on to set up their rider-driven brand. Inspired as much by surfing and skating as they were snowboarding, the boys set the wheels in motion for the revolution in short ’n’ stubby snowboard shapes that quickly followed.

“Inspired as much by surfing and skating as they were snowboarding, the boys set the wheels in motion for the revolution in short ’n’ stubby snowboard shapes that quickly followed”

Now, over ten years on, they’re still making it look just as fun and easy as in the beginning. Waking up to winter sunrise waves, scoring freshies in resort, sledding zones at sunset, driving through Lord of the Rings country and being treated to insane views from the side of the road – it’s not a bad life, eh?