• Price: £329 / €369
• Sizes: M, L
• Flex: 8
• Entry System: Classic
• now-snowboarding.com

UPDATE: Check out our review of the 2018/2019 NOW Drive here

While they cater for all kinds of rider, it seems like it’s the powder hounds that have the most love for NOW Bindings. It’s this, the NOW Drive binding, that Jeremy Jones bolts to the boards that bear his name.

Jezza is clearly a fan of the ‘Skate Tech’ system that features on all NOW binders. As you roll from nose to tail and vice versa, the NOW Drive rocks through a central kingpin, increasing and decreasing pressure on each edge as you ride.

“The NOW Drive will comfortably meet the demand of any serious freerider”

This means that more energy goes straight to where you need it, and less goes into the baseplate itself where it can lead to foot fatigue. You can also switch out the bushings that the central hanger rests on, customising the amount of dampening that you get.

As you might expect for a Jones-approved binder, the NOW Drive is quite stiff, with a relatively tall highback (although still shorter than those used by a lot of rival brands). The ankle straps have extra reinforcement to handle sketchy conditions underfoot, too.

All told, the NOW Drive will comfortably meet the demand of any serious freerider – although if you’re really into sending it, the stiff-as-f**k NOW O-Drive might be worth a look too.