Nelson Pratt is a name that will be familiar to many long-term readers of Whitelines – this unassuming but uber-talented UK pro has been on the scene for a number of years now and has featured in several articles, including the incredible WL trip to Kashmir a year or so back. Although Nelson has always kept things fairly low-key, his riding has spoken loudly enough for him to have picked up a brand new outerwear sponsor in Eleven.

The Swiss-based company is understandably stoked to have Nelson on the UK team, saying: “After a few months off over the summer Nelly has come back as strong and super motivated – he will worth watching out for at this years’ Brits.” At the same time, Eleven have taken the opportunity to sign two more talented young UK rippers in Joshua ‘JP’ Ainger and Samantha Rogers, both of whom have been killing it recently.

Joshua, who is just 15, is still UK based, but has been making a name for himself on his local slopes at Halifax and Castleford. Samantha is currently doing her first season in Morzine.