The construction, combined with the large camber section of profile, means that this is happiest when holding a strong edge, and the progressive sidecut spits you out of turns at warp speed. As you transition from edge to edge, the slightly-bevelled ‘Spoon’ nose and tail make the process smoother than ever before, and less jittery at high speeds.

“You’ll need to be a fairly confident rider to effectively manipulate this board, but the medium end-to-end stiffness means that it’s not only for the true hellcats out there”

The camber in the profile puts the ‘Air’ in Jones Air Heart, offering plenty of explosive pop enhanced by bamboo and carbon stringers in the core. As a directional twin, the door is definitely open to those who want to leave the lip of the halfpipe far below them, or drop the biggest cliffs the backcountry has to offer.

It’s also got some decent eco chops, including a bean-based topsheet and recycled steel edges, and none of it compromises the ride. Confident female riders are bound to fall in love with the Jones Air Heart in 2017/18.

The Air Heart is for the woman who likes the feel of a traditional camber board. The added camber gives it a ton of snap in turns and incredible edge hold on ice.

The subtle spoon base contours free up the nose and tail making for faster transitions between turns, more float in pow and less catch in crust.

This is really a hidden raceboard for the women.