Keep Joe Simpson‘s name handy for when you next need a rebuttal to some miserable bastard’s suggestion that snowboarding has “lost its soul” (and while you’re at it, use this video from the archives for a devastating one-two punch…).

Joe and little bro Jake are two of the UK’s rising stars, and you’d struggle to find anyone more stoked on snowboarding. Just look at how they made the most of this winter’s miserable start.

At 20 years old he’s still only getting started, so is prime fodder for our Contender series. The best is yet to come, though – pretty soon that orange bodywarmer thing will be the most famous one to grace UK snowboarding since Angus Leith‘s neon pink number.