What’s your hero story going forward into the 2021/22 season?
Chris Chatt: The Launch of our Terrex Snowboarding outerwear! But focusing on the Resort 3-in-one Jacket in Men’s/women’s, the MyShelter Resort Jacket Men’s/Women’s, Women’s Resort Bib Pant
and Men’s Resort Shell Pant.

Tell us a little about each one (what’s it called / what’s it made for / a bit about the thought/design process)
MyShelter Resort Jacket: This fully sustainable ski and snowboard jacket is the newest member of the MYSHELTER family. Innovative sustainable technologies like the Primaloft Parley insulation protect you from the elements without harming the planet. Snow specific features like a stretchy snow skirt or a helmet compatible hood allow you to bring the MYSHELTER style to the mountains.

“Innovative sustainable technologies like the Primaloft parley insulation protect you from the elements without harming the planet”

Resort 3-In-One Jacket: A 3-1 jacket combination for every condition – this style is the pinnacle of multi-functionality and also sets new benchmarks in sustainability and style. The perfect jacket for every condition – the 3-1 inner jacket provides cosy with the Primaloft Parley insulation on cold days. The outer shell jacket protects you from snow and rain also on warmer days.

What new tech and materials can we look forward to seeing for 2021/22?
PARLEY X PRIMALOFT – Primaloft is the first insulation provider in the textile industry to partner with Parley to exclusively develop high performance insulation with ocean-sourced plastic. adidas has complete EXCLUSIVITY on using the 1st Parley X PrimaLoft insulations for garment production.

Our goal is to end our use of virgin polyester by 2024 and reduce our impact on the environment. Primegreen, made from recycled plastic and materials, helps us get there. We believe that sustainability and performance go hand in hand, one doesn’t need to be sacrificed by the other.

Have you made any specific changes or leaps within your women’s range?
This is the first time we have been able to offer an extensive women’s range in over 7 years. Huge leap! Plus: we integrated women specific fit and cut line based on female body requirements to guarantee both – perfect performance and the best look for the girls.

“adidas has complete EXCLUSIVITY on using the 1st Parley X PrimaLoft insulations for garment production”

Covid has shaken up everything this year. Are there any big changes taking place with you guys ahead of next season?

Yes, our snowboard boot range will be a straight carryover from FW20 to FW21. Distribution on apparel will also be very tight.

Where are we seeing innovation within your existing line?
Colour inspiration if needed: glaciers – from stoking blue and healthy, icy ones to the browns you find when the glaciers start to melt/ disappear.

Any cool artist collabs in the pipeline?
Yes for FW22 – Top Secret for now… 😊